Date published:08/09/2026
BTG has supported Sunseeker London and Sunseeker Poole, the UK and European sales distribution network of Sunseeker yachts, on the sale of their business and assets to Sunseeker International through a pre-packaged Administration sale.
This transaction, led for BTG by partners Jamie Taylor, Robert Ferne and Felix Connolly, sees the recently launched Sunseeker Europe take over the acquired assets, strengthening the business's presence in key European markets while bringing customers closer to the brand.
In recent years, the luxury motor yacht industry has faced challenging trading conditions and economic uncertainty, resulting in reduced sales volumes across a number of high-end yachting segments. The downturn in the marine sector has been well documented and its impact has been felt across the industry, but where there are strong underlying businesses there are good opportunities to create value.
Robert Ferne, Partner at BTG
As part of the transaction, Sunseeker is in the process of offering roles to up to 42 former Sunseeker London employees, retaining valuable expertise and customer relationships within the business as operations transition into the new Sunseeker Europe structure.
Sunseeker London was established more than 30 years ago as an independent organisation to sell and support Sunseeker yachts. Over the years, the business expanded and evolved into the Sunseeker London Group, becoming the largest official distributor of Sunseeker yachts, selling more than half of Sunseeker's annual production and servicing a significant proportion of the European market.
Robert Ferne, Partner at BTG, said:
“In recent years, the luxury motor yacht industry has faced challenging trading conditions and economic uncertainty, resulting in reduced sales volumes across a number of high-end yachting segments. The downturn in the marine sector has been well documented and its impact has been felt across the industry, but where there are strong underlying businesses there are good opportunities to create value.”
“BTG, Sunseeker London, Sunseeker Poole and Sunseeker International worked collaboratively together to identify a solution that would enable the businesses to continue operating through a pre-packaged administration transaction, whilst being about to offer roles to 42 former employees and maximising value for creditors. We look forward to seeing the business establish itself with a stronger footing and fulfil its potential in the coming months and years.”
For more information on BTG’s financial and real estate advisory services, visit: www.btguk.com/
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