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Maximising value in a business sale requires strategic preparation, optimal positioning, and a controlled and tailored process to generate competitive tension. With deep sector knowledge, an international investor network, a forensic approach to buyer research and identification, and strong negotiation expertise, we structure auction processes that enhance value, deal terms and certainty of completion.

BTG advises business owners, private equity investors and corporates through each stage of the sell-side process – from early value assessment and preparation to global buyer identification, engagement, negotiation, and transaction close. This includes navigating complex matters in cross-border engagements, where our unique insights and strong track record can assist in unlocking further value. Selling a business is a pivotal strategic event for any owner and is often the culmination of a lifetime of hard work.  

We prepare the business for scrutiny by anticipating diligence demands, shaping documentation around core value drivers, and presenting comprehensive materials that reinforce buyer confidence and reduce process risk. Process formats are tailored to the situation – whether through tightly controlled bilateral discussions or full competitive auctions – and always have the objective of creating price tension and maintaining vendor optionality.

Mandates are senior-led to ensure negotiation judgement, deal process discipline, input of proprietary intelligence, and momentum. Ultimately, rigorous preparation and disciplined process management materially influence valuation. We work alongside your board, shareholders, and other advisers to deliver a confident, value-led exit. 

Latest deals

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Expertise in action

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£7 million refinancing secured for private surgery clinic
£7 million refinancing secured for private surgery clinic

A private cosmetic and reconstructive surgery provider in Belfast, required urgent refinancing of its acquisition debt and additional funds to meet deferred consideration obligations.

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BTG secure management buyout of media streaming service
BTG secure management buyout of media streaming service

An interactive streaming service required strategic restructuring to unlock its full market potential and launch in the US.

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Private equity investment in school uniform manufacturer
BTG supports £2.5 million private equity investment in school uniform manufacturer

A UK-based private equity firm, sought to acquire a 42% shareholding in a historic producer of school wear garments.

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Our Deal Advisory team

Meet the team Meet the team
james bailey

James Bailey

Partner
Gurveer

Gurveer Sunner

Executive
Chris Rawston

Chris Rawstron

Chairman
Matthew Wong

Matt Wong

Assistant Director
Charles Titcombe 1)

Charles Titcombe

Associate
Ram Rajeesh

Ram Rajesh

Analyst
Joe Satchwell

Joe Satchwell

Assistant Director
Alex Brindley

Alex Brindley

Director
Tom Perraton

Tom Perraton

Manager
emma jones

Emma Jones

Director
Matthew Guest

Matthew Guest

Partner
gunjal

Gunjal Patel

Partner
felix connolly current

Felix Connolly

Partner
simon ward

Simon Ward

Managing Partner
Jaiden

Jaiden Balu

Executive
Analysis

News and insights

Stay ahead with commentary on the latest sector trends, regulatory changes and market developments from our team of experts.

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Airlines   iStock 1720439001
Aviation
14/05/2026

Aviation sector flying on fumes

The global aviation industry now operates in an era of sustained higher costs, lower certainty

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Company news
11/05/2026

BTG strengthens real estate expertise in London with new auctions director

BTG has strengthened the national footprint of BTG Eddisons as the second largest auctioneer in the UK by volume with the appointment of Richard Watson as Director based in its Canary Wharf office.

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merger
Client news
07/05/2026

Manufacturer bought out of administration following accelerated mergers and acquisitions (AMA) process

Leicestershire-based manufacturer of bespoke timber windows and doors, Benlowe Group Limited, has been bought out of administration by DorWins Joinery Ltd, preserving the business and the jobs of 56 employees.

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