Sell-side M&A advisory

Maximising value in a business sale requires strategic preparation, optimal positioning, and a controlled and tailored process to generate competitive tension. With deep sector knowledge, an international investor network, a forensic approach to buyer research and identification, and strong negotiation expertise, we structure auction processes that enhance value, deal terms and certainty of completion.

BTG advises business owners, private equity investors and corporates through each stage of the sell-side process – from early value assessment and preparation to global buyer identification, engagement, negotiation, and transaction close. This includes navigating complex matters in cross-border engagements, where our unique insights and strong track record can assist in unlocking further value. Selling a business is a pivotal strategic event for any owner and is often the culmination of a lifetime of hard work.

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We prepare the business for scrutiny by anticipating diligence demands, shaping documentation around core value drivers, and presenting comprehensive materials that reinforce buyer confidence and reduce process risk. Process formats are tailored to the situation – whether through tightly controlled bilateral discussions or full competitive auctions – and always have the objective of creating price tension and maintaining vendor optionality.

Mandates are senior-led to ensure negotiation judgement, deal process discipline, input of proprietary intelligence, and momentum. Ultimately, rigorous preparation and disciplined process management materially influence valuation. We work alongside your board, shareholders, and other advisers to deliver a confident, value-led exit.

Related services:

Corporate strategy Non-core carve out Corporate finance Sell-side M&A advisory Buy-side M&A advisory Private equity Management advisory Exit planning Special situations M&A Transaction services

Practical expertise for complex challenges

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Latest deals

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Sell-side Advisory to Tesla (UK ) Limited

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Buy-side Advisory to Equiom

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Sell-side Advisory to Carrs Tool Steels

Buy-side Advisory to Dale Power Solutions

Growth Capital Advisory to Wow! Stuff

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Growth Capital Advisory to KeTech

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Buy-side Advisory to Cleveland Biotech

Buy-side Advisory to JB Kind

Sell-side Advisory to Medical Imaging

Sell-side Advisory to Vet Solutions

Sell-side Advisory to Thomas Fudges

BTG advises Denis Wick Products on its strategic sale to Italian PE-backed music centre

Buy-side Advisory to Travel Counsellors

Buy-side Advisory to Stowe Family Law

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Sell-side Advisory to JW Doubleday

Growth Capital Advisory to Happy Days

Buy-side Advisory to Sykes

Sell-side Advisory to Wonderlane

Sell-side Advisory to Flotronic Pumps

Sell-side Advisory to Tharstern

Buy-side Advisory to Nourish Care

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BTG advises Severn Trent Plc on its acquisition of Reigate Environmental Services

BTG advises LDC on its investment in Harper James Limited

BTG advises the Ineos Hygienics Management Team

Pro Group In MBO

Sell-side Advisory to Arden Fine Foods UK Limited

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Buy-Side Advisory to Stowe Family Law

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Buy-side Advisory to Stowe Family Law

Sell-side Advisory to Clearcomm

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Sell-side Advisory to Parking Facilities

Buy-side Advisory to Bristow and Sutor

Growth Capital Advisory to JB Kind

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Expertise in action

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£7 million refinancing secured for private surgery clinic

A private cosmetic and reconstructive surgery provider in Belfast, required urgent refinancing of its acquisition debt and additional funds to meet deferred consideration obligations.

BTG secure management buyout of media streaming service

An interactive streaming service required strategic restructuring to unlock its full market potential and launch in the US.

BTG supports £2.5 million private equity investment in school uniform manufacturer

A UK-based private equity firm, sought to acquire a 42% shareholding in a historic producer of school wear garments.

Our Deal Advisory team

Meet the team Meet the team

James Bailey

Partner

Gurveer Sunner

Executive

Chris Rawstron

Chairman

Matt Wong

Assistant Director

Charles Titcombe

Associate

Ram Rajesh

Analyst

James Cross

Assistant Director

Joe Satchwell

Assistant Director

Alex Brindley

Director

Tom Perraton

Manager

Matthew Guest

Partner

Gunjal Patel

Partner

Felix Connolly

Partner

Simon Ward

Managing Partner

Jaiden Balu

Executive

Analysis

News and insights

Stay ahead with commentary on the latest sector trends, regulatory changes and market developments from our team of experts.

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People views

05/02/2026

Julie Palmer comments on a HMRC crackdown on unpaid tax in Bloomberg

Giving her thoughts to a Bloomberg article, which leads with data obtained by BTG, Julie Palmer, managing partner and restructuring expert at BTG, has noted how HMRC chasing some of the £27.1bn in overdue tax from businesses might trigger struggling ‘zombie’ companies to fall down.

Client news

05/02/2026

BTG supports Covestus on Dentyl and UltraDex brands acquisition

BTG, the financial and real estate advisory group, has supported Covestus on the acquisition of the Dentyl and UltraDex brands from Venture Life Group.

Company news

02/02/2026

Begbies Traynor Group plc rebrands to BTG as it eyes further growth

AIM-listed financial and real estate advisory firm Begbies Traynor Group has rebranded as BTG, reflecting the continued growth and evolution of the group beyond its historical core strength of insolvency and restructuring services.

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