BTG advises the Ineos Hygienics Management Team

About the deal:

Ineos Hygienics, the rapidly growing provider of disruptive, science-backed hygiene products has been sold to SKG Capital Partners.

From inception, supplying hand sanitisers at the height of the COVID-19 pandemic in 2021, Ineos Hygienics has expanded both its product range and geographic reach, now providing a leading range of household and personal care hygiene products across three key markets in Europe.

The management team were advised by BTG on the transaction enabling the management team to take a leading role in the continued growth and development of the business.

How we add value:

• Acted as an independent sounding board using our extensive deal experience to provide strategic and commercial guidance throughout the transaction, helping to shape key deal terms and positioning
• Liaised closely with legal and tax advisors to ensure the optimum deal structure and robust documentation
• Supported the efficient management of the transaction, coordinating workstreams and other advisors to run an efficient process

Alex Brindley, Director said:

“It was a pleasure to support the Ineos Hygienics management team on the transaction; a prime example of a team taking an innovative approach to their sector. We wish them every success for the future as they shape the direction of business with the support of SKG Capital Partners.”