Buy side Advisory to Carousel

Buy-side Advisory to Carousel

Written by:
simon ward
Simon Ward

Date published:12/01/2026

Buy side Advisory to Carousel 1

BTG is delighted to announce that it has advised on the cross-border merger of personalised logistics specialists Carousel and German-based LSi Logistik.

About the deal

Carousel is the UK’s leading personalised logistics supplier. An investee company of Livingbridge, the business designs and manages bespoke solutions for clients with customised specialist or high touch customer care requirements.

Established in 1986 and with operations in Kent and the Midlands, Carousel works with a number of blue chip clients. LSi provides similar services to Carousel operating in Germany, Spain, Portugal and Switzerland.

Simon Ward and Matthew Guest advised Carousel on the merger. Simon commented “We have been supporting Carousel for some time in finding the right European partner. We are delighted to have completed the merger with LSi. The strategic and cultural fit between the businesses is outstanding.”

How we made a difference:

  • Advised the company throughout all stages of the process.
  • Supported on the preparation of the financial model and integration plan.
  • Project managed the delivery of a bespoke debt package to fund the transaction.

This was a complex merger and our first transaction in Europe. BTG were an integral part of our team. They provided invaluable support and counsel to us in all aspects of the process as well as leading the raising of debt finance to support the deal.

Graham Martin, Chief Executive – Carousel

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