Growth Capital Advisory to Happy Days

Growth Capital Advisory to Happy Days

Written by:
simon ward
Simon Ward

Date published:12/01/2026

Growth Capital Advisory to Happy Days 1

About the deal:

Happy Days received a significant strategic investment by Zetland Capital, a London based private equity firm. The group plans to grow further across the South West and beyond through a mixture of organic new site openings and acquisitions.

How we made a difference 

  • Introduced several strategic investors and ran a competitive process to ensure best value.
  • Negotiated the structure and terms of the investment to deliver an optimal solution for all stakeholders.
  • Project managed and supported the business through the due diligence and legal phases to successful conclusion.

Happy Days was supported by a team at BTG. Partner Robert Johnson commented – “We are delighted to have advised Happy Days to support the next stage in its exciting growth. This deal demonstrates our ability to access the right strategic partners for growth opportunities and to deliver solutions that work for all stakeholders.”

We highly valued BTG’s strategic and pragmatic advice that has enabled us to partner with an investor that shares our vision for the future. BTG worked tirelessly to deliver the best solution for all stakeholders and without their expert guidance this transaction would not have been possible. We look forward to working with them again in the future.

Mark Beadle Executive Chairman, Happy Days

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