Sell side Advisory to MCM Central

Sell-side Advisory to MCM Central

Written by:
simon ward
Simon Ward

Date published:12/01/2026

Sell side Advisory to MCM Central 1

About the deal:

Race, based in Gloucestershire, has been at the forefront of the design and manufacture of seating for public spaces for over 70 years. Founded by Ernest Race to manufacture his own designs, the company still produces some of the most classic furniture of the post-war era, including the BA3 and the Antelope chairs. Race is well known for its range of expertly crafted auditorium products, concourse and stacking seating, with clients including The National Theatre, The Royal Opera House, Oxford and Cambridge Universities, Gatwick and Stansted airports and many of the major conference centres in the UK. The range encompasses standard, customised and bespoke products.

Ocee International, which has just been listed in the Sunday Times Virgin FastTrack 100 fastest growing privately owned UK companies, is the parent company of acclaimed commercial furniture companies Ocee Design and Danish based Four Design.

How we made a difference:

  • Identified and engaged with a number of global strategic trade acquirers.
  • Managed a competitive sales process , obtaining a number of strong offers from interested parties.
  • Negotiated the terms of the transaction to secure a strategic premium and maximise day one proceeds.
  • Project managed the process throughout to preserve value and deliver a successful completion.

BTG was integral to ensuring this transaction was completed on the right terms for myself and my business. They worked tirelessly at the heart of our team at every stage in the process to get the right deal done.

Bryan Cooney, Founder – MCM Comic Con

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