Begbies Traynor Group plc rebrands to BTG as it eyes further growth

AIM-listed financial and real estate advisory firm Begbies Traynor Group has rebranded as BTG, reflecting the continued growth and evolution of the group beyond its historical core strength of insolvency and restructuring services. 

Following more than a decade of increasing revenue and significant service line development, the introduction of the BTG brand unifies all its eight service offerings under one common group identifier and gives clients and business leaders clarity on the range of services available. It will give clients access to enhanced, integrated advice and expertise across two core brands, BTG and BTG Eddisons.

The Group’s Restructuring, Financial Advisory, Deal Advisory, and Funding & Insurance service lines will trade under the BTG brand, whilst real estate advisory services, including Agency & Auctions, Valuations & Asset Advisory, Projects & Developments, and Property Management and Insurance will be delivered under the BTG Eddisons brand. The Group’s historically strong insolvency business will sit under the Restructuring service line and will present itself as BTG Begbies Traynor for all formal appointments, ensuring strong brand recognition is maintained.

This new structure will not only help clients overcome challenges but navigate towards success and capitalise on opportunities drawing on the growing expertise of BTG. The move highlights the ability of BTG to advise on recovery, growth, and finance services at every and all stages of distress and success.

Mark Fry, CEO, said:

“This is an exciting development for the Group and enables us to bring our market-leading financial and real estate advisory businesses together under common branding. This change reflects the evolution of the Group in recent years into a broad-based advisory business. 

“The rebranding to BTG will enable us to further leverage our expertise to enhance, protect and realise the value of our clients’ businesses, assets and investments; providing strategic advice and solutions that drive growth, mitigate risk, and deliver lasting value.”

Ric Traynor, Executive Chairman, said: 

“The evolution to BTG reflects the significant growth and development of the business in recent years and our plans to deliver our medium-term targets and beyond. The updated branding is better aligned with the broad range of services and capabilities available within the Group and our ability to assist our clients across multiple areas of expertise.”