BTG secure management buyout of media streaming service

The Challenge

An interactive streaming service required strategic restructuring to unlock its full market potential and launch in the US. The management team sought to acquire the company’s business and technology platform through a newly formed company, requiring navigation of complex stakeholder dynamics including secured creditors, incumbent investors, and potential new backers. The transaction demanded sophisticated valuation modelling for innovative technology with limited comparable precedents, whilst coordinating interests of major US broadcasters alongside over 100 investors.

Our Approach

BTG’s deal advisory team led the comprehensive M&A process, navigating international transaction complexities and coordinating multiple stakeholder interests. We negotiated with secured creditors while also engaging with global investors including major US broadcasters, music industry figures, and corporate finance leaders. Working closely with management, incumbent creditors, new investors, and other stakeholders, we structured a transaction enabling mass-market distribution across US broadcast TV.

The Outcome

We successfully completed the management buy-out, securing over 100 major investors and distribution deals with major US broadcasters. The deal unlocks significant growth potential for the newco whilst preserving and commercialising innovative technology across the US.