Learn more about James Cross

James is an Assistant Director of our Corporate Finance business, based in our Birmingham office and working across the UK and internationally. He advises clients in all aspects of corporate finance, including business acquisitions, company disposals, management buyouts and fundraising.

James has over 10 years of experience supporting clients, with extensive experience in the technology, business services and industrial sectors.

He has recently been involved in multiple acquisitions for Severn Trent Plc, mapping out relevant markets, providing buy-side support to optimise short and medium-term acquisition strategy, and providing strategic advice on deal valuation and structuring.

He provided buy-side advisory to Stowe Family Law on its acquisition of Hawkins Family Law, leading negotiations on the value and structure of the deal, from market benchmarking to completion mechanics.

Prior to joining BTG, James started his career at a Big Four firm and has since focused on advising mid-market companies. He is a qualified Chartered Accountant and holds the CFA Certificate in Investment Management.

Office locations

1F, Cathedral Place, 42-44 Waterloo Street, Birmingham, B2 5QB

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Analysis

News and insights

Stay ahead with commentary on the latest sector trends, regulatory changes and market developments from our team of experts.

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hmrc tax debt
People views
05/02/2026
Julie Palmer comments on a HMRC crackdown on unpaid tax in Bloomberg

Giving her thoughts to a Bloomberg article, which leads with data obtained by BTG, Julie Palmer, managing partner and restructuring expert at BTG, has noted how HMRC chasing some of the £27.1bn in overdue tax from businesses might trigger struggling ‘zombie’ companies to fall down.

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healthcare acquisition
Client news
05/02/2026
BTG supports Covestus on Dentyl and UltraDex brands acquisition

BTG, the financial and real estate advisory group, has supported Covestus on the acquisition of the Dentyl and UltraDex brands from Venture Life Group.

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Listing
Company news
02/02/2026
Begbies Traynor Group plc rebrands to BTG as it eyes further growth

AIM-listed financial and real estate advisory firm Begbies Traynor Group has rebranded as BTG, reflecting the continued growth and evolution of the group beyond its historical core strength of insolvency and restructuring services.

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