Sell side Advisory to Geerings Digital

Sell-side Advisory to Geerings Digital

Written by:
simon ward
Simon Ward

Date published:12/01/2026

Sell side Advisory to Geerings Digital 1

Geerings Digital, a leading player in the managed print services industry, has been sold by BTG to Cambridge based Automotive Systems Limited for an undisclosed sum.

About the deal:

Geerings, which is based in Ashford, Kent, supplies and services print management solutions to commercial and education sectors across Kent, Essex, London, Sussex and Surrey. Family owned Geerings has built an strong reputation and offers a market-leading range of solutions.

ASL reported revenues of £19.8m for its year ending 30 September 2017, and the acquisition will boost the company’s overall turnover past £27m, along with increasing headcount to 140. ASL Group of Companies is backed by Mobeus Equity Partners and specialises in telephony and unified communications, production print and IT support. Geerings represents ASL’s second acquisition in 2018 having previously acquired eight businesses in the sector.

How we made a difference:

  • Performed benchmark valuation to assess likely trade appetite.
  • Confidentially approached a small and select number of trade acquirers.
  • Managed a competitive sales process to maximise the terms of exit and ensure a clean sale of the divisional business.
  • Project managed due diligence and legal processes.

Having been approached by a competitor to sell the business, we decided to appoint BTG to handle the approach and confidentially market the business for sale. Springboard’s process and expertise drove value for the business and they delivered an excellent result for us. I would not hesitate to recommend BTG.

Will Geering, Chairman – Geerings Limited

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