Sell side Advisory to Southall Associates

Sell-side Advisory to Southall Associates

Written by:
simon ward
Simon Ward

Date published:12/01/2026

Sell side Advisory to Southall Associates 1

BTG are delighted to announce that they have advised on the sale of Southall Associates to Manchester-based Citation.

About the deal:

Southalls is one of the UK’s leading providers of health and safety support, helping businesses achieve compliance with health and safety and food safety legislation. Established in 2003, Southalls developed a proprietary SaaS software solution, which provides a cloud-based management service to in-house health and safety functions within SMEs and large corporates.

BTG advised Southalls on the sale to Citation, a Hg Capital Portfolio company in an undisclosed deal.

How we added value

  • Provided strategic advice to determine preferred exit route.
  • Negotiated deal structure balancing the twin objectives of maximising ‘day one’ consideration and total value.
  • Negotiated locked box completion account mechanism to maximise overall shareholder proceeds.

After taking time to understand our business model, BTG Managed the whole process and guided us through the myriads of questions and scenarios. I would highly recommend the team, they were available around the clock and operated in a friendly advisor style, understanding our needs.

John Southall, CEO – Southall Associates

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