Antony Reed

Antony is a Director based in our Brighton office. He specialises in machinery and plant valuations, business sales and asset disposals, with extensive experience in the precision engineering and CNC machine tool sectors across the UK and international markets.

He has over 25 years' experience in the industrial machinery market, having built his career across business development, key account management and strategic marketing. His work encompasses valuations, sales negotiations and disposal strategies for manufacturing equipment and industrial plant, providing comprehensive advice to businesses undergoing restructuring, asset realisation or business sales. Antony's deep understanding of machinery markets and client relationships enables him to deliver exceptional results for manufacturers and industrial clients. He has worked across diverse international markets, including Brazil.

Prior to joining Eddisons, Antony gained experience at an industrial auction house as country manager and spent over six years at an industrial machinery auctioneer as business development manager. Earlier in his career, he held senior sales and management roles at a series of global metal cutting tool suppliers and manufacturers.